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Sponsorship & Advertising

Put Your Brand Where The Fans Are

One track where Southern New England shows up loud — race after race, season after season.

508-336-9959
Tens of thousands of fans every race night
26-week season, May through October
Loyal regional audience across MA, RI, CT
Active social and email community

Why Seekonk

Seekonk Speedway works with businesses that want to grow inside a loyal, regional fan base. We offer billboards, web and social media advertising, broadcast media, event and trophy sponsorships, social media and email marketing, interior signage, division and race sponsorships, plus hospitality pavilion events.

Packages and pricing are tailored to your business. Call 508-336-9959 and we’ll put something together that fits your budget and your goals.

Packages

Two Flagship Sponsorships

Pick the level that fits your year. Both packages get your brand in front of tens of thousands of fans, on-air, on-site, and online.

Platinum

Season-long flagship sponsorship

  • 12'x20' Billboard for the entire season
  • Company Sponsored Night at the Races!
  • VIP Hospitality Pavillion Party for 150
  • On Site marketing and promotion opportunities!
  • Company vehicles can be displayed.
  • Event promoted on digital billboard
  • Digital promotions on social media and website
  • Bonus Website, Social & Email marketing program for season ($1500 value)
  • 2-30 second commercials aired during each race night at each Seekonk Speedway event.
  • Seekonk Speedway will pass out as many promotional items as provided by your company. (T-Shirts, Hats, Etc.)
  • The opportunity for a customer or employee to say those famous words... "Drivers start your engines!"
  • Photo opportunities both on the track and in victory lane
  • Trophy to be presented in victory lane
  • 200 General Admission Tickets for your customers good for any Saturday Night!
Gold

Single-night signature sponsorship

  • Company Sponsored NASCAR Night at the Races!
  • VIP Hospitality Pavillion Party for 150
  • On site marketing and promotion opportunities!
  • Company vehicles can be displayed.
  • Digital event promotions on social media and website
  • 3-30 second commercials aired on the night of sponsorship.
  • Bonus Website, Social & Email marketing program for season ($1500 value)
  • Seekonk Speedway will pass out as many promotional items as provided by your company. (T-Shirts, Hats, Etc.)
  • The opportunity for a customer or employee to say those famous words... "Drivers start your engines!"
  • Photo opportunities both on the track and in victory lane
  • Trophies to be presented in victory lane
  • 100 General Admission tickets for your customers

More Ways To Promote

Build Your Own Package

Mix and match — signage, digital, post-race coverage, and contingency programs. All available à la carte.

Speedway Signage

Full-season stadium billboard 12'x20' elevated signage, wall billboards 8'x20', scoreboard signage, and victory lane banners. Perimeter fencing 8' by 4' vinyl mesh banner placement starting as low as $1,500 per season.

Digital & Social

Web ads, promoted posts, and targeted email blasts across our website, Facebook, Instagram, Twitter, and email list.

Post-Race Sponsorship

Your brand featured alongside our in-depth post-race recaps — the articles fans read the morning after every race night.

Contingency Sponsorship

Put your decal on dozens of race cars. Add prize money to a division, sponsor pit passes for feature winners, or fuel giveaways. One exclusive sponsor per division.

Contingency Program

How Contingency Works

General Requirements

  • all racers must display a visible decal on their vehicle to be eligible to participate
  • races will be reimbursed or rewarded directly by Seekonk Speedway to ensure continuity between the program and participants
  • announcements will be made regularly to promote sponsor and maximize recognition
  • each division will have only one exclusive sponsor unless the sponsor makes the program available to all racers

Examples

  • adding prize money to the weekly purse of a division
  • sponsoring pit passes for feature winners
  • sponsoring the giveaway of tires, fuel or equipment
Ocean State Oil — featured Seekonk Speedway sponsor

Hospitality

Hospitality Pavilion

Group rentals from 100 to 400 guests with great menu choices, top-notch VIP service, and the best view of the action at the track. Company outings, after-work get-togethers, or a group of friends and family — we can customize a menu for any occasion.

Fresh BBQ, ice cold beers, great sunsets, and non-stop action every Friday and Saturday night.

Check Pavilion Availability — 508-336-9959

Who Are Our Fans

A Regional Audience That Shows Up

Reach

10,000 seated capacity (15,000 total). 3,000+ parking spots with additional overflow lots.

Season

May through October — 26 weeks of Friday and Saturday nights.

Location

The only asphalt track in Massachusetts or Rhode Island. 1/3-mile oval minutes off I-195 and Route 6, between the Boston and Providence population bases.

Proud partners with Boy Scouts of America, RI Food Bank, SYRA Youth Racing, The Shriners, and dozens more.

Contact

Let’s Talk Sponsorship

Tell us about your business and we’ll put together a package that fits.

Prefer to talk? Call 508-336-9959 or email ed@seekonkspeedway.com.